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A partnership with the Naismith Memorial Basketball Hall of Fame and USA TODAY to improve financial literacy among high school students beginning in Massachusetts, and expanding nationwide over the next few years. Our organizations combine efforts to create a financial education program to help empower high school students to better manage their personal finances and teach them the fundamentals of debt and credit management. This is a 16-week program that introduces young adults to the basics of credit, the importance of saving money and budgeting. The program will begin in the Northeast with the start of the 2004-2005 school year in September, with plans to aggressively expand to new regions by the spring of 2005. Estimates are that the program will reach over 360,000 high school students nationwide by 2007. The Naismith Memorial Basketball Hall of Fame will provide unique incentives to the students for their participation in the program, including special financial literacy “rallies,” tickets to NBA and WNBA games, field trips to the Hall of Fame and appearances by Basketball Hall of Famers speaking on the importance of financial planning. Also, our educational materials will be available via the USA TODAY education website (www.education.usatoday.com) to teachers throughout the country, as part of its Newspapers in Education Program, already reaching over 30,000 classrooms a day.

The Debt accumulated by today’s youth forces students to work more, reduces their academic load, and even causes a significant number to drop out of school. Our Young Adult curriculum, “Learn Now or Pay Later,” educates high school and college students about the fundamentals of credit, debt and personal finance. The goal of this curriculum is to empower young adults with the knowledge necessary to create a strong financial foundation. This will allow them to foster the financial skills necessary to succeed in life.

The need for financial education for college students

  • 83% of undergraduate students have at least one credit card; a 24% increase since 1998.

  • 21% of undergraduates who have cards, have high-level balances between $3,000 and $7,000; a 61% increase over the 2000 population.

  • Median credit card balance is $1,770; a 43% increase above the median in 2000.

  • Graduating students have an average of $20,402 in combined education loan and credit card balances.

  • Students double their average credit card debt - and triple the number of credit cards in their wallets - from the time they arrive on campus until graduation.

  • Bankruptcies for those under age 25 have increased 51 percent from 1991 to 1999, according to a recent study from the General Accounting Office, the investigative arm of Congress. The GAO estimates those under age 25 now account for 6.9 percent of all bankruptcies.

  • "Forty-five percent of college students are in credit card debt, with an average balance of $3,066, "said Tom Gallagher, head of the Florida Department of Financial Services."

  • Undergraduate students carry an average of three credit cards. "More students drop out of school because of credit card debt than because of bad grades," he said. "That really concerns me."
 
Goodpayer Partnership Reach
 
BBHOF USA Today Core Messaging
 
Basketball Hall of Fame USA Today Partnership
 
Participating Schools